How The Hummingbird Update Affects Ecommerce SEO

Hummingbird vs Ecommerce SEO

How does this affect your ecommerce website? Well chances are if you haven’t seen any drops in natural search over the past month you should be ok. However there are a few things you should be aware of with the new update Google decided to ninja on us a little over a month ago. We’ll begin with an overview of the general changes I’ve read about and seen.

To me, it seems like the main focus of it was purely for users. Unlike Panda and Penguin, Hummingbird put the focus on the user as opposed to the algorithm. Some examples of this is the focus on conversational searches, kind of like a siri that responds with search results. For example: Here are some results for “conversational searches”

who is miley cyrus?

what does miley cyrus do?

what does miley cyrus sing?

what is a twerk?

A big part of the Hummingbird update was a large focus on the knowledge graph as well, They continue to add in top rails to push the organic feed lower and keep users on the website. For the same conversational searches above, the results are below

who is miley cyrus?

Who is miley cyrus

This shows a mini about section including family members, birthdays, what she’s done, movies she’s been in, related searches.

what does miley cyrus do?

what does miley cyrus do

Her occupations, what she is best known for

what does miley cyrus sing?

what does miley cyrus sing

A scrolling rail that when you click changes the search result to the “Miley Cyrus + [song]” it also keeps you on Google much longer.

what is a twerk?

what is a twerk

It should never be spoken of again.

So what does twerking have to do with my ecommerce site?

Well, with the conversational searches becoming more prominent and people stepping away from short tail keywords, long-tail keywords are becoming more and more important, and that’s where ecommerce sites can thrive. They have sites built for long-tail and through common internal linking strategies, and proper on-page optimization – your website can be built for the future of Google, and step away from the “computers” “laptops” “sports” search queries that are slowly fading away.

Some things to think about I’ve been vying for this since I’ve joined the company I currently work at. It’s know that microformats and rdfs’ are still very readable by Google, even data-vocabulary has been seen still working. But if there is something you want to be ahead of the game in, it’s schema.

In ecommerce schema implementation can be a huge win. You can increase your click through rate on serp pages by including breadcrumbs, price, reviews, authors – and further tell Google what your pages is about adding item types to organize your content. Implementing can be a large work order for your IS team, so have the code ready for them and take an hour to explain on to implement it.

Mobile. 12% of Google’s search now come from a mobile device, and presumable around 25% in the year 2020. That’s a lot of cheddar. Optimize your website for mobile browsing as a separate experience as a whole, or develop an app and market users towards buying that. B2B Markets have less to worry about, however this is yet another win for the future of internet marketing. Don’t sit around while another Amazon is being built up.

Ecommerce mobile is definitely one of the toughest things to properly implement. Especially if your integrating marketplace. Weighing the priority would be your first bet here. If mobile currently makes up 5% of your total website revenue – it might not be very important, however as I mentioned before being ahead of the game is never a bad investment.

Content. Back to ye’ old content is king quote. With the prominence of long-tail keywords being the central focus – targeting those deeper levels might be the new primary focus for your website. “Laptops” may bring the 100,000+ traffic, but “hp pavilion laptop computer with intel core i3 processor” will convert much more.

Ecommerce content is probably more difficult to scale that ecommerce mobile is to create. Some unique pieces of content to thing about or reviews, features, images, about, description, colors, related items, cross-selling – these are all things that should be able to be dynamically generated as well as internally linked from all levels of your website. Example: Your hp pavilion laptop computer with intel core i3 processor could definitely link to your hp officejet pro multifunction printer. Get creative with your content and utilize of your assets.


So if you work in-house or for an agency on an ecommerce website, some major changes the Hummingbird update presents are conversational changes, knowledge graph designs, and long-tail keyword targeting. Some things you might want to encourage the company to invest in are mobile optimizations, microformats, as always – content.

Feel free to contact me to talk about ecommerce seo @andrewliwanag,, and connect with me! linkedin.

Gizoogle, The Hilarious Search Spoof

Gizoogle, The Hilarious Search Spoof

Add some modern day chat to your web searches with one of the funniest search spoofs I’ve run into.
Go to and start searching for whatever favorite websites you have. Hilarious.

Here is a Gizoogle of my name: Andrew Liwanag

gizoogle andrew liwanag

Here is my homepage

gizoogle andrew liwanag homepage

Here is my twitter account

gizoogle andrew liwanag twitter

And finally, the most professional linkedin portfolio ever (click to zoom in and check out the wonderfully written skillset and experience I have in ecommerce SEO

gizoogle andrew liwanag linkedin

Great stuff. That made my Monday better. Tweet some of your Gizoogle’s and funny search related topics! Humor > Work.

What Is Search Engine Optimization?

Search engine optimization (SEO) is the process of best practices and strategies to increase your websites health, relevance, and organic search ranking (organic & natural are the same). The top search engines in the world (Google, Bing) have around 2 trillion searches a year (2,000,000,000,000!) equaling out to about 250 searches per human world wide (7,000,000,000) per year. Now that’s a market to dive into. What’s organic search though?


Organic Search Results
The top red box is the search query, the bottom red box are all natural results.

People search for thousands of different topics on search engines. From trying to find out how old George Clooney is, to where you want to eat the next day – search engines will provide you with on-the-go information. For further simplicity and the sake of not having to explain the thousands of different queries a search engine sees, we’ll focus on shopping & information.

When was the last time you bought something online without doing research? Why not? All it takes is typing in your question and Google will find it for you. Simple. Think of something you’ve been wanting to buy for a long time. Like that brand new computer – but you don’t know anything about computers? Well, type it into Google and watch the magic happen.


  1. The search query you were interested in
  2. The advertisements that companies bid on when you search that query
  3. Google Product Listing Ads
  4. Organic search result #1 for your search query
  5. Google Maps for your search query
  6. Trending News for your search query
  7. More organic search results
  8. Local companies that have the query you searched for
  9. An onslaught of product pages, companies, reviews, and articles
  10. The right rail paid search ads

Keep in mind there are over 70 types of search results that vary depending on the search query. Here is a small sample of 8 of the most profound I’ve seen. Search engine optimization comes into play by making your website a user-friendly and search engine friendly website. This is done through onpage optimizations, offpage optimizations, and technical implementations.

From local listings to ecommerce websites, reviews and information to when Star Wars VII is coming out, search engines have changed the way we find information and I fully expect the trend to continue. Looking back at the past 10 years of Googles search queries, the trend has grown well into the trillions. And SEO will grow as long as the market grows.

If you’d like to learn more about Ecommerce SEO or give me your version of what Search engine optimization is – feel free to contact me here. Always stay connected.


CCO Partners: The Internship

The Internship

Not the movie, haha sorry!

Let’s backtrack just a little bit and post about the beginning of my career, like most people it begins with an internship. I thought it would be a good idea to share my experiences of what I went through and how it all turned out for me. TL;DR I got an internship, it gave me some credentials and pointed me in the direction I wanted to pursue.

CCO Partners Internship

CCO Partners

An internship with a marketing firm in downtown Chicago, it was my first time needing a button up shirt to go to work and my first time being exposed to the professional world, albeit it was a small firm (4 people). Hm. Everything was so new to me. Naturally I had my normal personality with the others in the office but was relatively quiet, didn’t ever quite fit in. I guess internships are like that – they look good on paper but you don’t really get responsibilities, or the skills for the future. You get the boring, data entry work. I did get some opportunities to get creative and actually use my brain, but that was very limited.

This was a good company though, I may have not been getting the skills and responsibilities I wanted (typical of an internship) but I was at least paid, wasn’t micro-managed, was talked to like an equal, and finally got my feet wet with in the business world. I was introduced to an environment I wasn’t used to and it stuck with me. Dress nice, be active, network, always being creative, and think different (RIP Steve Jobs).

The first project I worked on here was a data entry type dealio(I know, I know – ugh). I would have to fill out large (I mean thousands large) excel sheets of data – kind of like maintaining a directory… by hand. Not fun. Day by day I would fill out hundreds of rows and inputting data. Very boring stuff. I thought to myself there has got to be a way to copy paste, or automate, or something to keep me sane. So I suppose some may call it ‘slacking’ but at the time this project was just absolutely draining my psyche. I consider it taking initiative, but after about a week of inputting maybe around 6,000 cells of data I would take a couple hours of my workday to research/learn a workaround. I searched through many how-to websites, went to different search engines with a slim hope of finding some sort of miracle. (sidenote: Before I started on this, I already asked them if there was an automated solution and they mentioned that their IT guy said there was no workaround – it would have to be manual.) Another week goes by and I finally did what I never thought I’d do. I brought my work home with me.


Not in the emotional sense, but I did start looking up ways to do this outside of work. I was young, I wanted to impress. I believe I started experimenting with the image recognition and adobe reader pro. The file I was looking at was locked so nothing could be edited, saved, copied or whatnot. I ended up focusing on a single page, taking the image and copying it to Adobe reader pro. I forgot what tools I used and the process, but what I ended up with was using the reader to find different columns and fields and having the recognition recognize the characters. I ended up copying this page to an excel sheet and voila – a copy of the data with some weird characters that I easily switched out (ctrl-f FTW). Multiply that process by thousands and you get over an entire months work done in under a half hour. Whew, I literally have never been so happy with myself. Accomplishment through perseverance is one great feeling.

After that project I got a little bit less awful things to do. Of course I mostly had those – but I also got into things like Brand Standard. Never heard it before in my life. For those that don’t know it’s basically (warning: made up word) templatizing your company to be branded everywhere (exampled, logo and style of proposals budgets, releases, everything was the same). I also had not-for-profit work to do with CeCe Cares which is an epilepsy foundation. It has a great story that you should check out sometime. I was responsible for email marketing (kind of) and used constantcontact, using publisher to develop the emails.

It was a bit of time ago so I don’t remember most of the details, but this internship definitely sent me in the direction I’m pursuing/expanding on today, SEO. The first time I heard about it was on the services page of the company’s website. Didn’t catch my eye too much, but at the time my brother worked for and explained to me what it was. Towards the end of the internship I began researching and reading more and more about SEO, and learning about it’s practices and different leaders throughout the world. However I was never had a centralized place I could learn. This would be my next goal – finding someone to direct me in the right place.

Personal note: No idea if they will ever see or read this, but thanks to CCO Partners Scott Christiansen and Peter Cunningham. Nikki Cary, for yelling at me when I was being dumb (I needed that) as well as the two girls who definitely helped me along the way: Michelle McRae (who just had a baby congrats!) and Kristen Allen (the crazy stories were always entertaining) as well as the wikipedia game, don’t need to explain that here :).

SEO vs Design: The Ongoing Battle

SEO vs Design: The ongoing battle

seo-vs-designSEO and design are now part of the same team. They want click through rates, site traffic, call to actions, increased sales. They both rejoice in their success when numbers are up, and blame each other when numbers are down.

Sounds a lot like two rival siblings doesn’t it?

How convenient then that I have an extremely talented brother who is passionate about web design and development, and I, equally aggressive in my own field of SEO. How fitting of a metaphor is that?


When a designer gets to work purely based on what his perspective of a consumer gets everything looks so pretty and charismatic. It captures the eye of people that find it. The keyword (pun-intended) here is “people that find it.” I’m not saying you’ve done a bad job, because quite frankly, I am not nearly as creative or talented as some designs I’ve seen him create.
Click Here For More Awesome

JJ Liwanags Work: BrightUX

Hm. It seems I need to put content here to prevent unreadable jibberish from popping up on my homepage. So i’ll just fill it with unnecessary text so everything gets pushed down while I can simply implement a bit of code to save me some time for some reason I didn’t think about it until right about so, so now I have all this stupid writing out there and feel sad that I wasted 20 seconds of my life.
For more, visit JJ Liwanag’s Portfolio at BrightUX

Creepy Web Crawlers

They crawl their way into your system. They sneak around without you knowing. You never feel them coming. They are evil. Click here to be frightened beyond belief.


Alright that was blown just a bit out of context, and has nothing to do with this post. I just hate spiders. Recently, I met with a co-worker to discuss how we were going to attack a specific category SEO wise. I nearly finished the entire conversation when they finally said “You keep saying spiders are on my webpage, I haven’t seen any, but there were some cobwebs behind my computer.”

From her perspective I can understand her confusion in not knowing what they do, I didn’t explain it so I was at fault here. Making robot spiders a reality just never seemed to cross my mind (and I now realized how terrifying that sounds). After shuddering at the visual of that, I explained what spider crawlers are as follows – Crawlers are bots that sweep through a website in the blink of an eye while feeding information to search engines to give your website relevance.

What Does It Do?

A web crawler scans through websites providing search engines with a high amount of information. It tracks links, content, site architecture and relevance towards your websites target. This directly influences how you are ranked on search engines, making crawlers a very important part of organic search. That being said websites are built for great user capability, not to appeal to crawlers. Optimizers make the websites more crawler friendly and help eliminate bad practices that crawlers see as a violation.

How Do They Work?
Crawlers are basically information gatherers. They are constantly surfing the web in search of new information and are extremely up to date. They gather a websites information through internal and external links, <meta> tags, <h1> tags, <title> tags, and most importantly content. They can also see how popular the websites are to gain a better understanding of relevant and user-friendly content

Do I Need Them?

Yes spiders suck, I believe both species have come to an understanding that we don’t like them, they don’t like us. Unlike those terrifying 8-legged creatures, website crawlers are a good thing. If you want to be indexed and increase your organic traffic, being crawled is a positive.

I Hate Spiders Too, Can I Step on Them?

This was actually asked to me. This was my exact response. “Yes, but if you have the technology to virtually place your foot onto a program and crush them, I would like more information for a potential investment.” In actuality, using a robots.txt file actually gives the crawlers directions for the website. If you don’t want them sneaking around there are specific instructions you can place in your robots.txt, for more information and instructions list click here.

Now that you have a better understand of crawlers, you know how search engines gather information on your website. They check tags, and content, as well as links. So be sure to have constant monitoring of your Google Webmaster tools and analytics to see if you are being penalized or have duplicate content that Google frowns upon.

Just for kicks:


If you have any more questions feel free to comment, or a great spider destroying story email me directly, I would love to hear it.

Proper Website Hierarchy Structure

I finished my first week at Company X (I just realized I never asked permission to blog about them so I don’t want a billion dollar company suing me, doesn’t seem efficient. Call me naive, or too cautious but I’d rather play it safe). I’ll give you some background information on the situation so you aren’t lost throughout this post. Awesome company is an enormous eCommerce site. We have no Brick and Mortar retail stores, it is purely catalog, print, and online business. It’s a billion dollar company and organizes its hierarchy by the standard Supercategory > Category > Department > Class > Skuset > Sku. Here is a visual example of the companies hierarchy.


Example of Hierarchy – Credit to Invisible Children

WAIT! Don’t leave yet! Yes this seems to be entirely way off topic but it shows a great visual of ecommerce hierarchy. It also gives you awareness to what Invisible Children is running and an inspiring video that James Russell created and went viral and raised awareness through social media. But that’s another story. Lets break it down.

SuperCategory Example

Supercategory is the most general description of a section. For example “Office Supplies” is a super category that gives you a generalized overview of what that section will hold. For a visual
Category Example
Category is slightly more descriptive. This gives the user a way to distinguish by more categorical choices ie. filing supplies, filing storage, office accessories, dry erase boards.

Department/Class separates the categories into different categories. Yes it’s confusing, think of these two as taking a pile of oranges and separating them according to size, and/or tint of orange. Very confusing – for all intensive purpose and making life easier, lets imagine these are part of category.
SkuSet Example
Skuset is a highly rounded down group of items. This is where branded items becomes more specific, or
Sku Example
Sku is the main selling page. The use gets all the information on the product including reviews, pricing, other options etc.

Expand this into thousands and thousands of webpages built through an ecommerce hierarchy and you get something like this:

Now that you have a small insight of an ecommerce site. It would be a great idea to go through what I had learned in my short time here and the process its going to take to get there. To do this we can put it in the form of a simple case study (without the end results) that still lacks the results part.

Problem (so far)

Awesome Company was very far behind in their SEO practices. In a market dominated by big names like Office Max, Office Depot, Staples, and Amazon, The Company maintains its competitive edge through high customer service, and experience in the industry. This would be our value proposition I suppose. Just this year, SEO began to really gather in the minds of the executives and they began to give SEO a budget alongside paid advertising, display advertising, and affiliates. This makes up the digital marketing team. So this should be a breeze, eh?

Wrong. So wrong.

The amount of things that could use optimization varied from the basic SEO practices such as creating a large master keyword list, as well as tracking them. To advanced practices like information architecture and site architecture. Believe it the architecture of this site nearly gave me a stroke because it was so much to take in. Ok, that was a little hyperbolific but the site needed a lot of help that I can’t even fully list.

Solution (for now)

Currently I have been put on keyword research duties. Yay. The current list they have is over 9,000 words long and they aren’t organized at all. So my amazingly boring job of organized the keywords into Supercategories and Categories will take up most of my time. So naturally to make this much less boring – I’m going to blog in the middle of it.


So I understand I didn’t provide too much insight on my time here, but I did give a visual of an ecommerce hierarchy. A company this large has over 40,000 pages, so understanding how it is organized is a vital starting point. Now onto more keyword research/organization. Yay!

Chronicles of Andrew

Welcome Back Andrew!

So it’s been quite a while since I’ve been on my own blog, and yes I just watching Chronicles of Riddick. (Also I just tried out the !bang for the first time at Which is a great search engine and if you don’t know what it means I highly suggest you find out here.

It is entirely unacceptable and I have no excuse for not keeping up to date. However, lets begin with a small overview of what I’ve been through in the past four months.

First of all I left my job at a marketing agency to work freelance for a doctor, as well as attempting to find a more stable environment for myself. About a month and half ago I was hired to work as an in-house SEO coordinator at a large corporation in the office supply industry. Awesome. An ecommerce website with an office supply niche and one of the top in its market already. Can’t complain about the position I’m in – however the site hierarchy is a mess, it is a very inconsistent template, and uses a large quantity of images instead of crawl-friendly HTML. Those are the first things I noticed right off the bat, before I had the interview.

Anyways, I thought it would be a great idea to post my experiences and growth through being an in-house SEO at one of the top competitors in a specific niche. Thus begins “The SEO Chronicles”


8 Steps to Reviving Penguin Slapped Websites

April 24th, many of you know of this day is the day machines took over the world and a hero by the name of John Con… that doesn’t sound right.

The Penguin update may have not caused the world to be overrun by highly advanced robots that seem to always be advancing their technology through complex equations, formulas and *gasp* constantly creating Arnold look-a-likes! However, the panic that spread throughout the digital marketing world felt by many businesses, large and small. there was no where to hide.

This is how I battled the Penguin… & Won

A little history on myself before we divulge into the process that I went through for the past month and a half. I am admittedly green in this subject and have taught everything I know about SEO to myself since January 2012. Shortly, I grabbed a job and turned into a sponge gathering information and strategies that internet marketers have been using for the past 10 years. Obviously the digital marketing world has changed quite a bit.

Enter me, a new breed Search Engine Specialist that has read numerous articles and has applied what he has learned to multiple websites thanks to the breakthrough I received in January. I found success using basic SEO practices (thank you, SEOmoz) as well as experimenting with more complex and difficult strategies (boo SEOmoz – kidding). So with a small amount of experience, and a lot of knowledge waiting to be exerted, I took on the Penguin with my bare hands… and a laptop. Bare with me people, I’m still in learning mode.This is how I re-generated leads lost from Penguin update in 8 Steps

Google’s Penguin Strikes First

May 1st – Nearly a week after the Penguin update, my boss asked me why there were no leads. First thought, blame it on the sales people. Kidding. In fact he told me that leads have been decreasing for the past week. Interesting. Immediately I start researching and sure enough I found the multiple “freak-out” articles online. (keep in mind these websites were made and optimized before I even started working here). I also provided a great way of visualizing how I felt. Here we go.

Penguin Problem 1

I started sifting through the 50+ old corporate website analytics and noticed the immediate downfall of nearly every website.

Problem 2

The first 5 websites I looked at haven’t been touched in 4-8 years, but were productive in gathering leads, the websites still had the 4:3 formatting, and I do not want to talk about the anchor text at the bottom of each website.

Problem 3

Google Webmasters was verified on only 25% of them.

Problem 4

The ones that did have webmasters verified had 70 errors each.

Problem 5

The websites were spammed with anchor text, with spam links to all of the websites.

This was approximately 30 minutes into auditing 4 of the websites. There are more errors but for the sake of me not wanting to have an anxiety attack or go back into the deep depression cave that was my life for the past month and a half, I must move on.

Planning the SEO Retaliation

After meeting with our senior marketing manager, I came up with a plan to hopefully to resurrect the lead channels lost after the penguin update. The bulk of my strategy was to focus on going back to the basics of great SEO. Bare with me as I take on the mighty Penguin.
A much less complicated way or describing our plan, I provided a summary of what I needed to accomplish:

The Problem: Total Leads had significantly dropped creating a hole in our projected revenue stream.

The Solution(s): Technical audit; New sitemaps; Consolidate Website onto one webmaster/analytics account; Fix Webmasters Errors; Fix Analytics; Remove Spam; Implement Basic SEO; Re-audit.

The Results: Below!

After creating an initial pre-report from webmasters, and a custom excel sheet to keep track of my journey to the center of the SEO, I finally stood armed and prepared to take on the latest Google update. We will go through this process step by step.

Step One: Check if the websites are functional

Yes, simple step. Yet these sites have not been checked on in years, so I wasn’t surprised to find that many of them were down. Everything is run internally, so after providing a list of the websites that were down, they could be rebooted by our hosting servers.

Step Two: Make sure contact forms are working

Another trivial step, but necessary. Turns out 3 of the forms were actually broken. The comback just got about 3% easier.

Step Three: Create a consolidated account

Consolidate all corporate websites into one account. Meaning all of the websites analytics, and webmasters accounts should be put on one account to maintain organization for the rest of the process. This can also make future problems much more manageable as opposed to need to sign into different accounts just to maintain the same amount of websites. Pardon the blanks, I didn’t have the approval to show the urls, so maintaining their privacies is the most logical solution. This is also the top of the page, the list goes on, and on, and on… and on.

Step Four: Create up-to-date sitemaps

Surprisingly, half of the websites did not have a sitemap to begin with. The ones that did were far out of date, and after creating a new one for each website I was not surprised to find nearly double the amount of pages were indexed. I generated these sitemaps through which is a great free tool for generating sitemaps.

Steps on how to add a new sitelink to your Webmasters Account, Click Here.

Step Five: Remove spammy links

Every website was somewhat spammy, especially when checking the backlinks along with anchor texts. The websites were following old optimization tactics and the Penguin was not having it. Since there are so many websites, and no include files, this meant going to every single page of every old website. Oh my. Considering this was a rush job, to keep it more cost-effective, I made sure I familiarized myself with the most important webpages, and what keywords they ranked for. Nearly all of the targeted key words were already slapped by Penguin and no where to be seen on the Google search engine.



Step Six: Fix error codes

Every website had errors in them. Using Screaming Frogand Webmasters I had found broken links, and anchor text spamming throughout the each website individually. Tedious. Old websites did not have php include files. This was not a fun step. all of the links are now nofollowed or fixed. Screaming Frog is a very useful tool for technical audits and I recommend it for your webmaster needs.

This is just a sample of the errors I cut into one picture. This was 1/3 of only 1 of the websites I was working with.

This was after, The website was a sms marketing website I was in charge of. I got approval to use this as an example.

Step Seven: Go back to basic SEO

Ah, basic SEO. Fixing duplicate content, and reoptimizing (the most important) webpages towarding new researched keywords and longtails. This was the most time consuming part of the process. But it felt great to look at my new Webmasters report and see the “no errors” for every website. This also was not a fun step. Sorry for not having a picture for this either, The websites have already been cleaned up with some fresh content and new targeted keywords.

After all of this work, I waited a week to check the results of my work. I reported a new webmasters & Analytics report as well (some of them haven’t been crawled yet so some waiting is still involved) However, noticeable changes had already began to come back. Leads were slowly increasing & with every new crawl from Google, our leads began to increase, however it’s very doubtful they were ever return to what they once were. There were too many websites to completely rectify every one, it would not be cost-effective.

Keywords have begun to come back. In highly competitive markets such as text message marketing textsmsmarketing has come back to the second page of Google SERPs.

Others have began to rise again and more examples will be shown later. Our leads haven’t reached the days before Penguin and probably won’t ever reach that point again, however a simple campaign with auditing and basic seo has proven successful for older websites that needed revamping.

*Revision – the spammy footer on was not added by me, I had gotten rid of those, however it would be interesting to see if Google begins to dock our page rankings*

Bare with me, I am still rather new to this. However, the lesson learned is that going back to the basics of SEO, and simplifying your material to look more natural as opposed to specifically attacking certain keywords gave me a slight advantage in the battle against the Penguin. It could have had other factors that are included, but the stressful hours spent on websites that were announced deceased seemed to have paid off.

Thanks for reading one of my first professional posts. If you have any suggestions or comments I would be grateful to hear them. Or if you have any stories you would like to share, I would love to hear them!