Dammit email people, are you even trying anymore?

This is embarassing.

I’m used to getting those spam emails from “Best Delhi SEO” @gmail.com but this is so outrageously random I actually had to post it. I’m half thinking about responding to see what this is all about and maybe get a nice fun post about it.

But seriously. I want to start with how I went through this email, give you a bit of email marketing experiences gone bad.

1. The Subject Line

the first thing that stood out to me was the Subject line. Arguably the strongest part of your email, maybe behind your brand name.

WordPress chicago

Hey! not bad, I use wordpress and I live in Chicago that’s pretty relatable right? Considering they didn’t have the decency to capitalize the “C” in Chicago is already a detriment to the email. But what the hell I don’t get a lot of emails that say that so might as well click on it right? Get your grammar right people.

*Click*

mother of god

Nothing better than a:

Hi,

blah blah blah blah.

Thanks,

Sent from AOL mail

Maybe they’re thinking differently and going the Apple route and making everything simple with a white background. Wait… are they serious about that sender?

2. eurodancemixes@aol.com

Dammit eurodancemixes I understand the gravitational pull that the euro dance mix effect has on our generation, with their drugs and their lasers and smoke – but dude. I can’t take you seriously with that account name.

Especially when…

3. wordpresschicago.com

You’re trying to sell me an obviously spammy domain that’s brand is already owned by a multi-million dollar company. It has no links pointing to it (yes I checked) and provides no value to me, or anyone that has the slightest hint of what they are doing.

I wonder how many people got this email and thought to themselves, oh! I should buy that domain it’ll make me a ton of money! Which takes me to

4. kcups??

What the fu… well, I do have a Keurig. and this will definitely help with the euro dance mix I listen to while I work on building wordpresschicago.com and dominating the internet.

Rant over

Sorry people. I know this was a pointless post but seriously, don’t spam people with useless shit. I hope this guy didn’t spend any money blasting it out or at least didn’t spend time working on this email. That would be very depressing.

And get a gmail account. What is this the 90s?

humanity chooses more than an existence of mere survival

I read something on Reddit that I thought was awesome. So awesome I wanted to place it into my random thoughts category. The backdrop of the story was someone sharing an article about space and time, and being closer to exploring other galaxies – but I tl;dr’d that. It was a response to this comment that was really awesome.:

Is this really something a regular guy working hard to eek out his existence REALLY needs to know or is it just something you physics types get all tingly in your underpants about?

Imagine you woke up naked in a field, in the middle of nowhere. You have no idea where you are, or how you got there. What do you do? First, you’d probably go into survival mode; you’d look for the basic necessities to sustain life: water, food, and shelter from the elements.

Once you had everything you needed to stay alive, and you knew that, if nothing else, you could at least remain in your current location indefinitely, you might start to wonder what in the hell happened: one minute you’re bouncing around Reddit, the next you’re bare-ass in the middle of nowhere.

After you come to grips with the reality of the situation, you’d probably want to try and figure out where in the hell you are. You might try and look for clues from your environment or maybe a constellation you recognize, or perhaps you decide to do a little exploring around the immediate area, to see if there’s anything around that could give you some clue as to where in the hell you are.

Let’s say that your efforts reveal that you’re in the middle of Africa. Once you’ve figured out where you are, you only have two choices left: stay there and simply exist as long as you can, or attempt to get back to civilization; either option has it’s own risks.

If you chose to stay where you are, then that’s essentially it for you, you now know how your future will play out: you’ll remain at your current location until you either die of old age, or your area becomes unable to sustain life. Either way, the game is over for you; your entire existence becomes about survival, and you’re just running out the clock until, at some point in the future, you cease to exist.

Maybe you decide to try and leave a message for someone to find in the future, maybe you’re content to simply fade off into oblivion, either way, your fate is sealed.
Now let’s say you decided to try and get back to civilization. Since you know where you are, your logical next step is going to be to try and figure out someplace to go, and then of course, how to get there. Now you have a goal, something you’re striving towards. Life ceases to be about mere survival and becomes an epic journey to get you where you want to go.

This is the timeline of humanity. We woke up with nothing, on a little rock, in the middle of nowhere. We figured out how to survive, and we struggled to come to grips with our own reality. Then we started exploring, trying to find out just exactly where we were in the Universe. Now we’re faced with the same choice: exist, or move on.

You ask if it’s something that a “regular guy REALLY needs to know”, to me it’s the most important thing he/she needs to know: that humanity chooses more than an existence of mere survival. That humanity chooses to move forward and keep exploring and expanding. To know that, even though we might never make it, at least we’re making the effort. That we have hope.
The alternative is to simply run out the clock and wait to fade off into oblivion.
/u/Gekko_the_Great, a regular working man.

Original source

Trying to test this affiliate link.

CCO Partners: The Internship

The Internship

Not the movie, haha sorry!

Let’s backtrack just a little bit and post about the beginning of my career, like most people it begins with an internship. I thought it would be a good idea to share my experiences of what I went through and how it all turned out for me. TL;DR I got an internship, it gave me some credentials and pointed me in the direction I wanted to pursue.

CCO Partners Internship

CCO Partners

An internship with a marketing firm in downtown Chicago, it was my first time needing a button up shirt to go to work and my first time being exposed to the professional world, albeit it was a small firm (4 people). Hm. Everything was so new to me. Naturally I had my normal personality with the others in the office but was relatively quiet, didn’t ever quite fit in. I guess internships are like that – they look good on paper but you don’t really get responsibilities, or the skills for the future. You get the boring, data entry work. I did get some opportunities to get creative and actually use my brain, but that was very limited.

This was a good company though, I may have not been getting the skills and responsibilities I wanted (typical of an internship) but I was at least paid, wasn’t micro-managed, was talked to like an equal, and finally got my feet wet with in the business world. I was introduced to an environment I wasn’t used to and it stuck with me. Dress nice, be active, network, always being creative, and think different (RIP Steve Jobs).

The first project I worked on here was a data entry type dealio(I know, I know – ugh). I would have to fill out large (I mean thousands large) excel sheets of data – kind of like maintaining a directory… by hand. Not fun. Day by day I would fill out hundreds of rows and inputting data. Very boring stuff. I thought to myself there has got to be a way to copy paste, or automate, or something to keep me sane. So I suppose some may call it ‘slacking’ but at the time this project was just absolutely draining my psyche. I consider it taking initiative, but after about a week of inputting maybe around 6,000 cells of data I would take a couple hours of my workday to research/learn a workaround. I searched through many how-to websites, went to different search engines with a slim hope of finding some sort of miracle. (sidenote: Before I started on this, I already asked them if there was an automated solution and they mentioned that their IT guy said there was no workaround – it would have to be manual.) Another week goes by and I finally did what I never thought I’d do. I brought my work home with me.

Nooooooooo

Not in the emotional sense, but I did start looking up ways to do this outside of work. I was young, I wanted to impress. I believe I started experimenting with the image recognition and adobe reader pro. The file I was looking at was locked so nothing could be edited, saved, copied or whatnot. I ended up focusing on a single page, taking the image and copying it to Adobe reader pro. I forgot what tools I used and the process, but what I ended up with was using the reader to find different columns and fields and having the recognition recognize the characters. I ended up copying this page to an excel sheet and voila – a copy of the data with some weird characters that I easily switched out (ctrl-f FTW). Multiply that process by thousands and you get over an entire months work done in under a half hour. Whew, I literally have never been so happy with myself. Accomplishment through perseverance is one great feeling.

After that project I got a little bit less awful things to do. Of course I mostly had those – but I also got into things like Brand Standard. Never heard it before in my life. For those that don’t know it’s basically (warning: made up word) templatizing your company to be branded everywhere (exampled, logo and style of proposals budgets, releases, everything was the same). I also had not-for-profit work to do with CeCe Cares which is an epilepsy foundation. It has a great story that you should check out sometime. I was responsible for email marketing (kind of) and used constantcontact, using publisher to develop the emails.

It was a bit of time ago so I don’t remember most of the details, but this internship definitely sent me in the direction I’m pursuing/expanding on today, SEO. The first time I heard about it was on the services page of the company’s website. Didn’t catch my eye too much, but at the time my brother worked for bradsdeals.com and explained to me what it was. Towards the end of the internship I began researching and reading more and more about SEO, and learning about it’s practices and different leaders throughout the world. However I was never had a centralized place I could learn. This would be my next goal – finding someone to direct me in the right place.

Personal note: No idea if they will ever see or read this, but thanks to CCO Partners Scott Christiansen and Peter Cunningham. Nikki Cary, for yelling at me when I was being dumb (I needed that) as well as the two girls who definitely helped me along the way: Michelle McRae (who just had a baby congrats!) and Kristen Allen (the crazy stories were always entertaining) as well as the wikipedia game, don’t need to explain that here :).

JJ Liwanags Work: BrightUX

Hm. It seems I need to put content here to prevent unreadable jibberish from popping up on my homepage. So i’ll just fill it with unnecessary text so everything gets pushed down while I can simply implement a bit of code to save me some time for some reason I didn’t think about it until right about so, so now I have all this stupid writing out there and feel sad that I wasted 20 seconds of my life.
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For more, visit JJ Liwanag’s Portfolio at BrightUX

Chronicles of Andrew

Welcome Back Andrew!

So it’s been quite a while since I’ve been on my own blog, and yes I just watching Chronicles of Riddick. (Also I just tried out the !bang for the first time at Duckduckgo.com. Which is a great search engine and if you don’t know what it means I highly suggest you find out here.

It is entirely unacceptable and I have no excuse for not keeping up to date. However, lets begin with a small overview of what I’ve been through in the past four months.

First of all I left my job at a marketing agency to work freelance for a doctor, as well as attempting to find a more stable environment for myself. About a month and half ago I was hired to work as an in-house SEO coordinator at a large corporation in the office supply industry. Awesome. An ecommerce website with an office supply niche and one of the top in its market already. Can’t complain about the position I’m in – however the site hierarchy is a mess, it is a very inconsistent template, and uses a large quantity of images instead of crawl-friendly HTML. Those are the first things I noticed right off the bat, before I had the interview.

Anyways, I thought it would be a great idea to post my experiences and growth through being an in-house SEO at one of the top competitors in a specific niche. Thus begins “The SEO Chronicles”

Enjoy!