How To SEO: 4 Common SEO Mistakes
Beginner SEO specialists make several trial and error moves at the beginning of their career. Here are some mistakes they should think about as they continue to grow in their experience, myself included.
1. Obsessive Compulsive Onsite SEO Disorder.
Most of the time SEO specialists tend to be very strict and detailed with their onsite keyword relevance. this is the first thing most campaigns begin with. When a campaign begins the specialist will gut the keywording of whatever site they are optimizing. This is not necessarily a bad thing. However, most people think this will completely solve their SERP woes. This is not the case.
While onsite keyword relevance is always a large part of an seo campaign, it is only half the battle. Offsite linkbuilding is just as important as keywording. Google rates both quality and quantity of backlinks to rate your site higher on their results page. If you are running a campaign make sure time is spent on keywording, as well as linkbuilding.
- Onsite seo won’t solve rankings
- Offsite linkbuilding is half the battle
2. Focusing Too Much On The Homepage
The homepage is not your savior in website form. Don’t religiously optimize your homepage. While it is true it is most likely the highest ranking page of your website, your other pages will suffer in rankings. Focus on more landing pages for other pages of your website. Focusing on more optimized pages gives you a high spectrum for crawling. Stop worrying about glorifying your homepage, give your other pages some attention.
- Build landing pages throughout your site
- Focus on different keyphrases
3. Ignoring Analytics
Analytics. A statistician’s wet dream. Most people that specialize in internet marketing refer to analytics as a form of measurement for their campaigns. However, most people ignore the signs analytics shows them. To ignore analytics is like doing homework without receiving a grade. It renders your campaign pointless. It takes the 6 months of work you did (either positive or negative results) towards optimizing your site and puts it in the shitter. You won’t have a clue of where you stand, or what your next goals are. Please. Don’t. Ignore. Analytics.
- Set up your goals, funnels, and ecommerce
- Make a schedule for checking your stats
You are in this for the long haul. Make sure your boss knows this. SEO takes time. Changes are not suddenly changing over night. Stay confident in your changes and let Google do its thing. Over a span of 3-6 months if there are still no changes it’s back to the drawing board. But chance are you will see changes as long as you keep the website live and healthy.
- Be confident in your changes
- Give it time