Andrew Liwanag

SEO Awesomeness

Resume & CV


Summary

Continue thriving in the SEO world. Experience includes using high-end analytic tools in Omniture and Conductor to find opportunities, as well as consulting on-page and off-page practices to other departments. Current goals are to utilize analytic and technical skill sets to increase growth in a down economy, as well as take on greater business responsibilities.

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@andrewliwanag
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Major Achievements

  • Quill.com natural search (revenue, traffic) have double YoY
  • Site hierarchy restructuring lead to a $50,000 increase in monthly revenue
  • Category audits to optimize each page for search best practices
  • Technical SEO – faceted navigation, exposing filters, SEO tool, fixing pagination, automatic redirection, auto-generated content, onpage element rules.
  • Put together a Core SEO Team task force that includes all major departments
  • Smilemakers – a child company of Quill.com, launched SEO roadmap with a site audit and project plan, set up keyword tracking, and technical issues with the website.

Resumes

Experience

  • Staples (Quill.com)
  • Maverick Business Ventures
  • Freelance SEO
  • SEO Consulting
  • CCO Partners

Experience Expanded

Digital Marketing Coordinator at Quill.com (Staples)
August 2012 – Present (7 months)

Responsibilities: Implement modern SEO marketing strategies for implementation on a large-scaleeCommerce website (over 65,000 products). Goals: Increase organic traffic by fixing on-page website issues,and creating unique, relevant content for better user experience and maintaining friendly search practices.Utilize high-end resources and teams to create the most efficient SEO plan for a large corporation.

SEO Consultant; SEO Specialist at andrewliwanag.com
December 2011 – Present (1 year 3 months)

SEO Consulting and Strategizing Extraordinaire
Front-end Web development
Content Management
Social Media Awesomeness

Internet Marketing Manager at Maverick Marketing Service
January 2012 – July 2012 (7 months)

Responsibilities: Technical auditing of websites; On-page SEO; link-building campaigns; Copywriting;Social media marketing; Analytics: providing weekly reports; LPO; PPC advertising. Control over 40corporate websites, and currently hold 2 clients. HTML, CSS: Front-end Website Development.
Achievements: In three weeks of managing a corporate website, I raised the amount of organic traffic 400%. In a highly competitive market, I have increased the number of leads generated by 60% through white-hat on-page SEO, & link building techniques. Restructuring old corporate websites to coincide with Google’s new Penguin Update. Took over the PPC campaign & increased the CTR rate from 0.07% to 1.60%; increase total conversions; decreased CPC by 70%; generated the company approx. $10,000 in two weeks.

Communication Specialist at CCO Healthcare Partners
October 2011 – January 2012 (4 months)

Responsibilities: Creating channel development campaigns for a high-end client; managing an emailmarketing campaign; social media development for clients; branding campaigns. Press Releases, White papers, and case studies. Began teaching myself HTML & front-end development Achievements: Developed a successful marketing campaign for nonprofit company that raised over $50,000.


Skills & Expertise

  • SEO
  • PPC
  • Content Marketing
  • Google Analytics
  • Web Development
  • HTML 5
  • CSS3
  • WordPress
  • Project Management
  • Omniture
  • Awesomeness
  • E-commerce SEO
  • E-commerce Consulting
  • Organic Search
  • User Experience
  • Usability
  • Reporting Metrics
  • Conductor
  • SEO Audits
  • Social Media Marketing
  • Link Building
  • Information Architecture
  • Technical Architecture
  • Consulting
  • Keyword Research
  • Dreamweaver
  • Online Marketing
  • Web Design
  • SEO copywriting

Projects

IS Design Documentations
February 2013 to Present
Members:Andrew Liwanag

IS needed in-depth examples of what technical procedures need to be done. I created detailed documentation of what needed to be done that included, but was not limited to – the problem, SEO impacts, solutions in step by step form, short-term visions, long-term visions, and to conclude: A testing/validation process for SEO teams, IS teams, and other involved departments to resource when in QA.

Chicago Blackhawks Promotion at United Center
February 2013 to Present
Members:Andrew Liwanag

Promoting Quill Brand products at the Chicago Blackhawks game in the United Center. Providing support for Quill stations and advertisements before and throughout the game.

Ecommerce Hierarchy Restructuring
January 2013 to Present
Members:Andrew Liwanag

Restructuring the navigation of Quill.com. Eliminating duplicate links to establish a more Google crawler friendly website. Recently proposed an idea to help eliminate over 70+ links from 100,000 pages on Quill.com while maintaining a high user experience and maintaining high visibility for the top-selling products.

SEO Training
January 2013 to Present
Members:Andrew Liwanag

SEO 101 for different internal business departments. This includes: intro to SEO; how to perform keyword research; proper hierarchy/taxonomy structure; SEO and designers; SEO and ecommerce relationship.

SEO Reporting
January 2013 to Present
Members:Andrew Liwanag

SEO Reporting using high-level tools such as Conductor, Omniture, and webmaster tools. Consistent weekly and monthly reporting to reveal trends and find opportunities are a common responsibility for me.

Ecommerce Keyword Research
August 2012 to Present
Members:Andrew Liwanag

Keyword research for various teams. From short-tail to long-tail. Specifically for non-brand ecommerce departments. Working with Merchandisers and Content teams to finalize implementation and finding an efficient process.

Weekly Core SEO Team meeting
November 2012 to Present
Members:Andrew Liwanag

Responsible for updating directors, and sr. level managers on finished products, and prioritizing different business units towards SEO needs. Leveraging different teams on a weekly basis to be on the same page for SEO implementations.

On-page Optimization
October 2012 to Present
Members:Andrew Liwanag

Creating unique, high-volume keyword analysis and implementing them onto a large-scale eCommerce website. This will lead to higher relevance to the Google search engine and more conversions.

Creative Briefs
August 2012 to Present
Members:Andrew Liwanag

Creating briefs for www.serv.io (a mass content-scaling company) to write unique content for each page on Quill.com’s website giving Google something to differentiate Quill from it’s major competitors.


Interests

Search Engine Optimization, Search Engine Marketing, Content Marketing, Blogging, Pay-Per-Click Advertising, Social Media Management, Basketball, Snowboarding