What Is Search Engine Optimization?

Search engine optimization (SEO) is the process of best practices and strategies to increase your websites health, relevance, and organic search ranking (organic & natural are the same). The top search engines in the world (Google, Bing) have around 2 trillion searches a year (2,000,000,000,000!) equaling out to about 250 searches per human world wide (7,000,000,000) per year. Now that’s a market to dive into. What’s organic search though?


Organic Search Results
The top red box is the search query, the bottom red box are all natural results.

People search for thousands of different topics on search engines. From trying to find out how old George Clooney is, to where you want to eat the next day – search engines will provide you with on-the-go information. For further simplicity and the sake of not having to explain the thousands of different queries a search engine sees, we’ll focus on shopping & information.

When was the last time you bought something online without doing research? Why not? All it takes is typing in your question and Google will find it for you. Simple. Think of something you’ve been wanting to buy for a long time. Like that brand new computer – but you don’t know anything about computers? Well, type it into Google and watch the magic happen.


  1. The search query you were interested in
  2. The advertisements that companies bid on when you search that query
  3. Google Product Listing Ads
  4. Organic search result #1 for your search query
  5. Google Maps for your search query
  6. Trending News for your search query
  7. More organic search results
  8. Local companies that have the query you searched for
  9. An onslaught of product pages, companies, reviews, and articles
  10. The right rail paid search ads

Keep in mind there are over 70 types of search results that vary depending on the search query. Here is a small sample of 8 of the most profound I’ve seen. Search engine optimization comes into play by making your website a user-friendly and search engine friendly website. This is done through onpage optimizations, offpage optimizations, and technical implementations.

From local listings to ecommerce websites, reviews and information to when Star Wars VII is coming out, search engines have changed the way we find information and I fully expect the trend to continue. Looking back at the past 10 years of Googles search queries, the trend has grown well into the trillions. And SEO will grow as long as the market grows.

If you’d like to learn more about Ecommerce SEO or give me your version of what Search engine optimization is – feel free to contact me here. Always stay connected.


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